The Journal Article

Posted 09.23.2009

An Edmonton Journal article discussing consumer consciousness, and how producers are responding to growing demands for healthy, earth-friendly foods.

From the Article:

“While maintaining the [Sunny Boy] tradition, the Shapkas have reinvented Sunny Boy marketing strategies from the ground up.

One of those strategies is to minimize their products’ food miles by buying milling grains from local farmers and increasing the presence of their products on local shelves.

Food miles is a term that applies to the distance a food must travel from the field to your fork. The lower the food miles traveled, the lower the impact on the environment, through farming practices and fossil-fuel transportation.”

Download the Article